VISION & STORY
Plùs Que Ma Vìe globally champions subcultural creativity and attitudes through the creation of products, experiences and environments that bring together the community and create new possibilities for self-expression.
Plùs Que Ma Vìe was born as a luxury clothing company serving the Italian new misc formalwear in 2014. Based between Venice and Milan, Italy, and operating as a rebel organization outside of the European fashion establishment, it pioneered the new market segment now known as misc classic mixing concept design, research, futurability and made in italy heritage.
Today it leverages its credibility and experience within the community, operating a global full-stack go-to-market service for its partners and stores locators.
With the aim of creating a new collective imagination and a unique style, summarizes, in an exclusive essence, characters of minimalism, concept design and high end streetwear.
Plus Que Ma Vie moves to renew the stereotype of Menswear classic, varying shapes and sizes, looking for a new elegance without posing any expressive limits.
The idea that encloses the entity of the Brand is to propose a product that best represents progress and futurity, without neglecting the formalism and sartorial elegance of classic apparel.
Careful choice has been made on the fabrics that mix technic luxury fabrics and italian masterpiece textile.
The mission of PQMV is to use textiles formally classic in contexts different from each other, altering their functionality and creating a new trend dimension.
To feed this high contrast between formal and experimental, there is a strong research in the world of technical textiles used with fabrics of high tailoring.
PQMV showed its collections during the most important worlwide fashion weeks, moving from being the guest at Pitti Immagine Uomo to the most important fashionable countries. Actually, the brand works with more than 40 worldwide stores, based in Italy but developing in Russia, Asia & Usa.